Monthly Archives: March 2012

TSX Design House is…


In a world of consumers bogged down by money problems it gets hard to sell the idea of paying for customized clothes, versus buying off the rack and on sale. But mass customization is an aspect of apparel product development
that if properly incorporated into the design development process,
can assist the small business entrepreneur in the conquest for successful
globalization of one-of-a-kind, consumer-centric/aspirational brands. TSX
Design House is a locally owned company that specializes in product
branding, personal branding, Urban Couture and Fine Art. To date they produce three aspirational brands: TSXDH(customized one of kind urban sportswear constructed using couture techniques, tailoring, and other special design processes), SHEEVA, and YEMANJA. TSX Aetlier is the brick and mortar operation, while TSXDH Online(http// is also available for customer convenience providing ready to wear clothing, art, and collectibles. Their consumer objective is to provide customer intimacy, product leadership,exclusivity, and individuality.

TSX Design House supports the theory that, “ customization in this industry offers a good opportunity to counterbalance additional cost in manufacturing by a high end consumer’s willingness to pay, ”(Springer 2003: ca.535 p168illus). The minimization of multi-channel distribution systems alone adds value to the product by reducing non-value time in warehousing. Instead they
ship made to order , exclusive product . Customer input within the  design process adds value to the garment, reduces non-value time, cost of chargebacks, returns, and redistribution. Customers will feel as if they are “ getting what they pay for ”, equating all of these things with a quality product and brand name.

TSX Aetlier operates within the realm of mass customization
by use of a 3d body scanner(through outsourcing) to ensure a speedy, accurate fitting process. While the internet allows online design consultations, online trunk shows, and easy data transportation.
In a corporate scenario TSXDH hosts corporate fashion shows as networking events while promoting a door to door service(D2D), as well as online corporate fashion shows that can be viewed at the office. The D2D states: there is an online design consultation, fitting at the office by an in-house tailor, virtual try-on with avatar, pick 12 pieces, finally virtual fashion show followed by purchase. These methods help the consumer,  identify clothes that fits them the best,  without wasting travel time, and offering an exclusive shopping experience.

In a retail environment of global consumers, customer integration into the design aesthetic of garments is critical to the bottom line of profit. “ Products that require matching of different physical dimensions or functional requirements often engender higher price premiums than changing colors or design patterns. ”( Knowing this, a combination of body scanning, tailors, and customer integration within the actual aesthetics will maximize the price premium. All the details of the garment are customized to that one consumer from the dimensions and color palette, to the actual imagery. Ensuring your garment exclusive, one of a kind, and truly unique; priceless.

Stay Tuned, MUAH aaand scene…

For more on fashion, beauty, or apparel product development; check out my articles on Ehow and Tyra Banks’…

Fashion 101- History: Careerwear For Women


Suit, as worn in standard corporate etiquette (Photo credit: Wikipedia)”][Ladies] Suit, as worn in standard corporate e...Careerwear has evolved over time, inspired by the complicated and changing roles of women in society, including the workplace. In this age of casual conservative fashion trends, traditional conservative dress codes rule the average office. Although every job has its own uniform, the rules of professional dress have maintained some staple characteristics, regardless of the era or occupation.

Women’s workwear trends are driven by an awareness of the need to project the “appropriate” appearance message. To play it safe, traditional color palettes for professional wear have been inspired by men’s trends. Navy blue,
black, brown, grey tones, white, pinstripes, and tweeds dominated. Women’s wear adopted the palette, enhancing it with some pops of bright color, pastels, organic prints, polka dots, an assortment of knits, textures like patent leather,
and feminine design details.

The moment in time, and what type of message you’re trying to send at the office determines your look. The three piece suit speaks loud and clear, and is positively comprehended by your peers. A timeless wardrobe asset that when properly chosen sustains longevity through trend cycles and can easily be mixed with other coordinates. Blazer, button down blouse, and bottoms(skirt or dress pants) is the career woman’s uniform.

Suits were pretty casual from the early 1900’s(most vocations didn’t require a “suit”) until WWII. Women were barely wearing pants, and for the first time had to take on untraditional gender roles. Working men’s jobs during the war eventually translated trends from the factories to the catwalks and department stores.

Through 1960 menswear trends continued to dominate well after the war was over. The Women’s Liberation Movement was gaining popularity, along with a ” khaki casual, denim subculture “(Work Clothes, (Chic Simple):Casual dress for Serious Work(Chic Simple Guides).

The 70’s brought back some of the more traditional prints, but also introduced sheers, neon colors, unbuttoned blouses, big floral prints, big collars, and slightly shorter skirts. High Style Businesswear(Work Clothes, (Chic Simple):Casual dress for Serious Work(Chic Simple guides) or “power suits” were a visual message to the world in the 1980’s. Double breasted
suits with broad shoulders made a statement, ” Wear a man’s suit, you can do a man’s job.” Yet by the 1990’s there was a return to a relaxed dress code, denim was back at the office.

Every individual’s concept of style history varies by experience. What influences a mainstream trend, doesn’t necessarily define your style. Born in Germany, Fay Roberts says, ” I always followed international trends while we
lived in Europe. Once we moved to the states I attended EBONY Fashion Fair fashion shows every chance I got. Being raised in a military family, and working in government, I’ve leaned towards feminine tailored suits w/a traditional palette throughout my 25 year career. ” When asked about 5 trendproof items every girl needs, she said this:” Stick to the basics,
they never go out of style, and you can find good quality for reasonable prices:

1. black blazer
2. black skirt
3. white button down blouse
4. black dress pants
5. appropriate accessories(black shoes,black belt,scarf,briefcase,jewelry) ”

As women continue to climb the professional ladder, professional dress is balancing more with personal style. Lower necklines, brighter colors, shorter skirts and more form fitting silhouettes break the mold in offices everywhere. Still inspired by menswear trends, but not defined by them.

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Anything's possible in America...



Fashion 101: The Shirt(shirts w/yokes)

English: Halter neck

Image via Wikipedia

Piecing within a shirt design can increase quality and wear ability. Gores and yokes are simple design solutions for a better fit and product. According to, “Ready-To-Wear Apparel Analysis” by Patty Brown and Janett Rice, yokes are horizontal divisions within a garment. Usually small flat panels of fabric at the shoulder, waist

, or midriff. They can help the garment fit the body curve in the area near the seam. Single or split yokes both

do the job.


The babydoll silhouette isn’t limited to ladies that are preggers. An empire waist combined with a front and back shoulder yoke(single or split), this style goes from day to night depending on the fabric. If you do have a little pooch in the front, it will be well hidden. Gathers, pleats, or light airy fabric that flows will help pull this one off without a hitch.


A blouse is defined as a front buttoning shirt with a collar. It can have long or short sleeves, is gathered at the wrist(long sleeve) and ends at the hip area. Drapey materials like organza, lace, silk, rayon, georgette, gauze, and satin all qualify for these sirts. The yoke is usually a front and back shoulder yoke, (single or split). However a split yoke(the standard yoke split into two halves) may provide you with more drape.

The dress shirt is made of stiffer materials like oxford, plaid, houndstooth, twill, poplin, cotton, pique, denim, or flannel. The Southwest inspired flannel shirt is a great example, and it’s super cute with the two different fabrics. Here, the style is inspired by the body of the men’s shirt. Usually the yoke is more likely to only be on the back shoulder. A version with the split yoke may not be readily available unless the shirt is tailored or custom made.

The halter top has a midriff yoke that extends up into an empire waist. This minimizes lumps, dinner rolls, and any unwanted waist accents you want to restrain or hide. The neckline draws the attention away from the waist accentuating your bosom.


  • Ready-To-Wear Apparel Analysis, Patty Brown and Janett Rice; Prentice Hall, 2001


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Black Hair Care: DIY All Natural Lighteners

This image shows a whole and a cut lemon. It i...

It’s time for a change, but your pockets may not be up to the task. A trip to the salon seems like a long lost dream, and you want to lighten our shade a bit. This time you want to try a method that’s all-natural. While searching for simple ways to get highlights or lighten the hair without chemicals look no further than the kitchen. You don’t have to dig deep in order to find a few pennies to contribute to a makeover.

Lemons For The Tart

Lemons are known to naturally lighten the hair. Mix 1/4 cup of lemon juice into your conditioner bottle. Apply it directly to the hair and do one of two things: sit in the sun for a few hours and allow it to bleach, or sit under a dryer for an hour to speed up the lightening process. Repeat weekly until you get the desired effect.


Honey is known to be sweet and sticky, but it also contains natural hydrogen peroxide. You need 1/2 cup of honey, 1 tablespoon of olive oil and 1 1/2 cups of distilled water. Mix the honey and olive oil first, then slowly add the water until you have a well mixed solution. Pour into a spray bottle an spray onto freshly washed hair, comb through and rinse after 1 hour. Repeat as desired.

Boil 5 bags of chamomille tea in 3 cups of water for 10 minutes. Allow the tea to cool and depending on the degree of lightening you desire, apply to freshly washed and conditioned hair. For a gradual lightening process, add the tea to your shampoo and conditioner.

Rhubarb Juice

Rhubarb is as easy as the lemon. Boil about 5 stalks of rhubarb with 2 cups of water for 10 minutes. Allow it to cool and remove the stalks from the pot. Directly pour the rhubarb juice onto the hair. This won’t bleach you out, but it will lighten brunettes. No matter which method you choose remember to follow up with weekly conditioning and regular moisturzation.


  • Homemade hair lighteners
  • DIY hair lighteners
  • All natural remedies
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