Diary Of A Fashion Designer: After The Show…”The Rules”

IMG_0006  2013 WWD Magic Market Week

So now what? Well, to sum it all up, back to reality. I have to ask myself what do I do now; what is going to change, what life lessons have I learned, and how can I maximize this experience, to achieve dreams and reach goals?

Rule Number 1. Remember, nobody is going to chase your dreams like you.

You’re on your own. This is your baby, don’t expect others to understand or participate in this journey. But that’s ok, it doesn’t mean people don’t support you, they just might not get it. More than likely those people are not your target market, and that’s who needs to understand you as a designer.

Rule Number 2. Utilize your support system.

My biggest support system is my family. Chasing my dreams has been a pretty rough ride, and I just don’t know if I would have come this far without them. We all support each other and it creates a safety net. That stability adds to my confidence, and gives me flexibility to make moves like traveling to trade shows.

Rule Number 3. Synchronize your brand & your values

You represent your brand first. The life you live, and the choices you make are all influenced by your values. They define your personality from childhood, especially your creative/artistic perspective. Your brand should support that same value system. Before any celebrity spokesperson co-signs for you, you(the designer) should visually send a clear brand message.

Rule Number 4. Keep your social media profiles updated

Networking is an essential element of a success strategy. Social media allows you global networking opportunities, and is what currently drives productive promotion, as well as growth for small businesses and large corporations. When you first start out, lack of a solid, progressive online presence is an early death sentence. You miss access to markets that were very difficult to reach in the past. This offers the option of real time marketing, at an affordable rate, FREE. Remember to constantly update statuses and albums; including video. You’re basically filming commercials for your brand. Make sure the lighting is good, and the sound is clear. Use these outlets to maintain relevancy.

Rule Number 5. Pray on it.

A spiritual base is a must. Without it, you just won’t make it. You have to stay mentally on point when you’re trying to make it in any field. Constantly pray, meditate, do yoga, and try to go to church. It will give your mind clarity. No matter what your religious preference is, give thanks, communicate, and maintain a relationship with that higher power.

Rule Number 6. Believe.

Believe in yourself and go hard. Because if you don’t trust your vision enough to give it beyond 100%, an investor or a customer will not give you one red cent(or one of whatever their currency is)of their money. You have to be able to stand on your ideas, support them, and sell them. Otherwise the visual representations won’t work.

Rule Number 7. Know your shit.

This may sound crass, but I’m not going to sugar coat it. Get as educated as much as possible. At the minimum you have to have an understanding of sewing, construction, illustration, basic design, basic fashion design, basic technology, art, basic technical design, trends, some fashion history, and sourcing. You can never obtain too much knowledge. So enroll in every workshop, seminar, class, online group, webinar; and read every book, magazine and e-book on the fashion business(design/art).

Ok…no matter what anybody says or what happens keep going and moving forward. Obama didn’t use the word forward as his campaign keyword for nothing. The phrase is so simple yet so true. Control all that you can in your life and go with the flow. Stay driven, confident, and creative; and you can take this life journey wherever you want.

Stay tuned MUAH aaand scene…

TSX Design House: Beyond New Style, Where Fashion Is Art In 3d

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