Diary Of A Fashion Designer: 5 Tips for Social Media for Small Business

jZAZZLE2  TSX Design House “Beyond New Style, Where Fashion Is Art In 3D”

Marketing is the bread and butter of all businesses. Some traditional strategies require invasive practices and solicitation of strangers in the hopes they decide to become a new customer. Internet marketing is a more customer centric(versus seller centric) method to reach new and existing customers. It transforms local companies into global enterprises with the click of a button.

The world wide web leverages the playing field for small companies by exposing them to a larger audience and potential customer base. Social media marketing for small business is a cost effective strategy to attract customers through your content and build relationships with them no matter where they might be located. Here are 5 key tips for using social media for your business.

1. Create a Social Media Campaign and Content Strategy

This isn’t your own personal account on Facebook. Social media marketing for small business isn’t just randomly posting links and ads. These campaigns are time consuming. Know why you’re setting up these profiles and pages, who the targeted customer is, and what you expect in return for all this time and effort. Take the time to create a calendar for your promotions. Put a time limit on each campaign and focus your content around a targeted audience. Social media platforms allow you to do targeted searches for customers so those you invite to “follow”, “fan”, “like”, or “join” will have interests relative to your product or service.

2. Create Content That’s Valuable To Your Customer

Your content has to engage the customer. There might be 100 posts per day in their feed, so you have to make sure your content leads to products, services, or information that you offer, and that is filling some type of need that the customer has. Stay abreast of the trends in your industry as well as what’s trending online.  Add keywords to help keep your search engine ranking high, and to keep you linked into whatever’s going on in the twitter sphere(or whatever platform you use). Don’t forget to include a clear call to action, list contact information; and utilize , hashtags, hyperlinks, and links back to your home websites/profiles.

3. Monitor and Engage with the Audience

Monitor your platforms and engage with the customers. If you see that customers A and B always comment on your forums because they’ve been spending money with you for years, then make sure you engage with those people. This adds that personal touch that sometimes get  you do business online. You also want to engage to maintain a rapport with customers/fans, and to help build your brand loyalty.

4. Maintain a Consistent Voice for Your Brand Across all Platforms

Your brand messaging has certain voice. It’s pertinent to the success of your social media campaign that you maintain that voice consistently across all platforms. A customer that may be familiar with your company via traditional promotional materials, or even at a brick and mortar location will be the first to notice if you deviate from your brand messaging. That’s a turnoff to a loyal customer, and it may confuse a new customer. You want people to recognize your mantra and style no matter where they are, and no matter where you are.

5. Use Platforms to Promote Exclusive Offers

Consumers love free stuff! Social media marketing for small business is the ideal opportunity for you to promote valuable offers, trial offers, advice, or free products and services. Create targeted content around holidays, special occasions, and important dates within your company(day it was founded etc.).Your website numbers will jump from 1-100 so fast your head will spin. New customers are likely to join in for the hopes you’ll have offers in the future. This will expand your customer base and help to build some brand loyalty.

Most platforms offer pre-post scheduling in one form or another. Take the time to research which ones work for you and pre schedule your posts accordingly. If you launch an effective, aggressive campaign, social media marketing for small business can help you achieve a more plentiful bottom line; higher profits.

Stay tuned, MUAH aaand scene………

Follow me on TWITTER @ http://www.TWITTER.com/TSXDesignHouse

Visit my online stores @ http://www.zazzle.com/tsxdesignhouse  AND http://www.Etsy.com/shop/TSXDesignHouse

 

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