Monthly Archives: September 2015

Diary Of A Fashion Designer: Retailing 2016 and Beyond Improve Your Profitability

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p12glowingedgesgal2 copy  You love fashion, you love art, and you love the business. However, the bottom line is, you want to get paid. No matter how fashion forward and how awesome of a product you have to offer, if your sales are close to none you have to stop to figure out what you’re doing wrong. Where’s the hole in your strategy that needs to be addressed? What actions can you take to increase sales and visibility?

It happens to the best of them. You map everything out, bring it from concept to creation, get an online store, and BOOM you think you’ll start selling out off top. But whether it’s a brick and mortar storefront or the internet marketplace building your brand and making it profitable is not as easy as you think. But here’s 3 pieces of advice that will give you a strong starting point.

  1. Clearly Define, Understand, and Know Your Customer

Ask yourself who are you selling to? What type of person are they? What do they value? What drives them to buy? As we move into a future of more and more digital consumption, there are four main consumer tribes: Time Traders, New Eccentrics, Beliefists, and Co-Creators. Define which one, or which combination of tribes fits within your market. NOT knowing and understanding who your customer is, is detrimental to your business. Creating a product that addresses their needs, and solves their “problems” is your number one concern.

One thing all these tribes have in common is that they believe the future is now, but here’s a brief list of some elements that individually define them:

Time Traders: – have different realities of the future   -augmented    -establish communities and connections mostly online

                        -bored of technology   -bored of wearable technology

                        -take inspiration from African Utopian Architecture eg. Masai tribe   -believe in everyday opulence( luxury)

                        -takes inspiration from timeless art   recreating the future   -anticipation VS adaptation   -healthy lifestyle

New Eccentrics: -playful   -inspiration in everyday things   -constant connectiveness (mobile and digital)

                          -uses everyday items to convey a message   -speed of connectivity moves people to unplug 

                          -offbeat attitudes   -questions beauty standards   -immersive entertainment   -fun   -embracing imperfections

Beliefists: -fear of having to forgo religion   -engage people to slow down and reflect   -self reflection  -non-denominal

                -start up religions (celebrrties/Beyism/Yeezus)   -feeling of emptiness   -reconnect w/nature  

                -collaboration of mind, body, and code/emotional wearables   -contemplative construction/work-life balance

Co-Creators: -face to face community   -craftsmanship back to community  -don’t replace craft w/code   -participate in creation

                      -believe in saving art   -believe that to innovate must teach arts   -share   -hands on materials

                      uses the web as a canvas   -value in customization   -sets trends as opposed to following them

2. Create a Shopping Experience for Your Customer

The five things that matter to customers most are: fit, efficiency, joy of shopping itself, availability of items, and selection. With the failure of so many traditional brick and mortar stores and the move to online sales, every brand is attempting to master addressing the issue of getting the customer the perfect fit. Ill fitting clothes is the number one fear of online shoppers and the number one drawback of only having a store online. It’s important when building your store that you offer as much information on each item as you can. Sizing indifferent metrics, length, width, fabric, fabric properties, and high quality rich colorful photos with a 360 degree view. You want the customer to feel as if they’re in your store looking right at the product.

Online shoppers choose to shop online for convenience. So your site or app should be easy to navigate, they should be able to build a shopping profile so they can easily come back later, and it is very important that you offer reasonable and flexible return policies.

In reality, only 10 percent of the styles you carry drive 70 percent of your total sales. Those styles are what bring them to you, and those styles are what should partially drive your conversions. Keeping close track of what is bought, viewed, liked, and shared with others on social media; as well as what’s stored in the personal profiles of each customers helps to continue to stock and create only what your customers like to buy.

   3. Invest in a “Mobile”App

As soon as you can afford it, create a mobile app for your bra. When you refer to the average that only 1.4 percent of sales are online, that’s on a traditional laptop/PC/tablet. The reality is more dollars are spent on sales done within mobile transactions.  Looking at customer buying power, millenials(ages 25-45) have 2.5 trillion dollars in spending power. Aside from that, people in general, all over the world check their phones and browse an average of 150 times a day. For you that’s 250 chances for you to engage them with your brand. Although it’s a large investment, mobile marketing influences buyers, collect and tracks customer data, helps to define your conversion rates,  and builds loyalty. Use the technology to leverage your brand.

Being an entrepreneur is never easy, but it’s never too late to stop, reflect, reposition yourself, and reconvene. If your ideas are strong and your drive is never ending, there’s always next season.

zazzleposter1self love copy   Transcend The Trends, Beyond New Style Where Fashion Is Art In 3d

Diary Of A Fashion Designer: What Does Success Look Like?

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Anything's possible in America... Everyday, every entrepreneur and dreamer measures the level of success they’ve achieved. We can’t help it, we’re in a constant rat race competition with ourselves to see how much of our inhumanly impossible expectations we’ve met, and we beat ourselves up for the marks that we miss. But it doesn’t have to be like that. Once you sit back and evaluate the road you’ve traveled to get where you are today, you’ll truly respect and value all the strides that you’ve made. See celebrities, and fake social media celebrities leave the impression that the materialistic gains are what determine whether or not you’re successful. But that’s not realistic, or true. Bob Marley was a global music icon and philanthropist, and he always stressed that money was never the end result of his success or the drive behind his passion. So, let’s take a look at and bust some myths to smithereens about what success should look like…

  1. Success is not about money

Don’t punch me. I hate to break it to you but success is not about money. You may be the hardest working person in your field for ten years and not see the financial gains yet. It’s not because you’re not awesome at what you do, it’s usually because it’s just not your time. You may be ahead of your time, and the world just isn’t ready for you yet. Every time I make a new collection or show some new pieces people act like my clothes are from outer space, they just don’t get it. But, like clockwork, I always see the shapes, colors, and styles I debuted  two years ago is the hot trend of the day two years later. I’ve learned it’s a confirmation that I’m just ahead of my time, I’m fashion forward. It doesn’t mean the money won’t come, it just means it’s not coming today. Unfortunately, most artists don’t gain unprecedented fame until they’re dead. But I’m not going to wait that long, and neither should you, just don’t give up when the big checks aren’t coming in. Keep going hard and creating.

      2. Your success is not based on the next person’s success

Don’t base your success on what the next person has going on, or what they’ve accomplished. No two paths to the promised land are the same. So don’t get all upset or depressed when others seem to come up and you don’t. You never know what they did or what they’ve gone through; and once again it just may not be your time yet. You can’t get caught up in trying to figure out why the next man has reached a level thet you haven’t, it takes time and energy away from what you’re trying to do AND it’s just not becoming. Focus on your own goals and ambitions and how you can utilize more of your time to achieve them.

        3. Your vision of what success looks like can change over time

What you thought success was at 18 will be different at 25, 30, 35, and 40. That’s totally normal and probable very sensible depending on what you’ve got going on. If you were on the block at 18 trying to fund your rap career, oron the pole at 21 trying to fund your dreams; you should be doing something else to make it happen 10 years later. It’s ok, you haven’t failed, or been knocked off your square. You’ve just upgraded your hustle. Where you may have strived for platinum hits, cars and cash in the past; you may now strive for more cash, companies, and investments today

      4. Sex does not equal success

This may ruffle some feathers but sex does not equal success. Now if you’re in the sex industry then it does, but in every other industry it does not. I mean, sex does sell, but only so much and only to so many. I say this because I see a lot of people exposing themselves sexually looking for some type of instant fame, not realizing it may later affect their long term dollars. Too many twerk videos, boobs, vaginas, a penises are just out here for no reason at all. These people are not even getting paid. But if likes and views were money, some of ya’ll would be rich. So, don’t act surprised if you have 700 likes on your Instagram nudie pic and no money in the bank. Andon the flip side don’t feel pressured to post something outrageous thinking it will gain some attention for your brand.

      5. Different areas of your life may never be successful all at the same time

Unfortunately every area of your life may not be all good, all at the same time. You may want it to function like a well oiled machine, but in reality it may run like a jimmy rigged old school. Pretty on the outside, but full of non-factory issued parts under the hood. But that’s ok it’s your life, your dream, your vision, your world. And you have to do what works for you. When balancing a business, a family, a relationship, sometimes even another job(or two); things can get a little hectic. You may want to consider letting some of those things go to the wayside or get pushed to the backburner. One of the first rules I learned in marketing is that when juggling multiple projects and dealing with a multi-faceted skillbase; you have to choose 1-2 in which you’ll be exceptional, and the rest you will be functional but mediocre. Because a jack of all trades is a master of none so you have to choose what to master.

So what about me? What does my success look like? Well it looks like whatever my life is right now. All I can do from this point is keep it up, and wait for the checks to come in… See you on the catwalk

Snapshot_20131007_34 Transcend The Trends, Beyond New Style Where Fashion Is Art In 3d

Diary Of A Fashion Designer: Going Into The Future: The New Plan

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nab-1.jpgLife happens, but it’s up to you to decide whether or not to let it make you or break you. You watch perfectly laid plans fall diligently through the cracks as you scramble to save all that you’ve worked so hard for. One day, one moment in time can either derail your dreams, or cause you to reroute your plans. You have to take the initiative to choose to redesign your destiny, gain control of that moment and take decisive actions to create the future you rightly deserve. The other option is just to lay down and die. So how does a person still manage to reach those aspirations, in the face of struggle, strife, and in the midst of adverse situations? You have to create a new plan.

  1. Redefine and reset your goals

The goals you set two years ago may not be attainable in your present situation. But that’s ok, it’s nothing to be upset, guilty, or angry about. Successful entrepreneurs are never afraid to adjust their plans to achieve whatever they set out to achieve; and this is not the equivocal of failure. Many scientists billionaires, fortune five hundred companies and business people have had to push back product debuts and release dates for many reasons. Finances, change of circumstances, market adjustments, changed partnerships, trends etc. are all very valid reasons to scrap your old plan and make a new one. You only have one shot to make your first impression so you owe it to yourself to make that debut stellar.

Be realistic when you set up the new timetable. The worst thing you can do is create goals based on a pipe dream and not cold hard facts. In Dr. Phil’s bestselling book “LifeCode” he basically says you can’t base major life decisions on potential, you have to use cold hard facts and results. So treat your new plan like it’s life or death.

    2.   Reevaluate your knowledge base and skill set

Research the most updated information, statistics and trends in your field. You want to develop a new strategy based on real world numbers, and trend projections. You may need to add a new skill to your skill set to achieve your goals so be open to classes and certifications through MOOC’s (Massive Open Online Courses @ http://www.mooc-list.com) to keep yourself updated and on point. Check the customer and market projections to see what the trends are to make sure you’re headed in the right direction just in case you need to tweak you product or service to maximize its potential.

     3.   Create a new action plan

Once you’ve compiled all the information and set new goals it’s time to set your strategy in stone. Nothing is better than laying your plans out in writing where you can see them. Set long and short term goals with hard dates, a marketing schedule, product development plan, budget,profit projections, and fundraising/sponsorship development. then think through and write down the actions you have to take to achieve them step by step. Include the steps you have to take in your personal life to get there too. You may have to take a step back from friends and family, maybe even a break from a relationship; but its important that you stay focused and remember the long term payoff for your career and your family. Another thing to keep in mind is your past successes and failures. If you’ve done test runs in marketing, product development, or anything else; you need to evaluate the results. Those experiences hold valuable information you van use moving forward.

Stay true to the personality of your brand, stay consistent with your brand message, and NEVER compromise your character. Because your personal brand is  a direct representative of your professional brand. You’re the main spokesperson for your product before all others. Make sure your social media, imagery, and lifestyle reflect your brand at all times. You never know what type of curveballs life will throw you, but you can never stop stepping up to the plate.

WIN_20150219_123215 (6) TSX Design House: Transcend The Trends, Beyond New Style Where Fashion Is Art In 3d

 

Diary Of A Fashion Designer: Need Money? Become An Online Sales Associate For TSXDH

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3rd_world_shirt-r18e3f4d07f554884b882279b2d217c2a_vjfew_540Everybody could use a little extra cash. If that ‘s a proper description for your current situation becoming an online sales associate may be the answer for you. Don’t let the word “sales” scare” you. There’s no cold calling or corny sales pitches; it’s all about posts and hashtags.

  • set your own schedule and work your own hours
  • promote the products you want to promote
  • earn 15% commission
  • work from anywhere
  • post links from your computer, tablet, or phone

Set Up Your Sales Associate Account in 4 Steps

  1. Go to http://www.zazzle.com/tsxdesignhouse and view the products: choose what you want to sell
  • art
  • organic t-shirts
  • athletic wear

track jackets

yoga pants/leggings

  • purses
  • watches

2. Click on the the three bar icon in the left hand corner of the screen

  • click the word “sell”
  • click the word “associates”
  • click “join as an associate”

3. Create an account and associate ID number

  • example: rf= 1234567

4. Create referral links using your associate ID number

  • example: to create a referral link to the store use-  http://www.zazzle.com/tsxdesignhouserf=(insert your associate ID number here)
  • example: to create a referral link to a specific product add rf=(insert your associate ID number here) to any product link to receive commission on a sale

Marketing: How To Promote in 8 Steps

  1. Create a Twitter, Instagram, Facebook, Snapchat, or Pinterest if you don’t already have one and build a network. If you use other social media platforms you can use those too.
  2. Post hashtags with your links:
  • examples: #customized #limitedEdition # Customization #OneOfAkind #shop #buy #organic #TSXDesignHouse #UrbanCoutureLife #EbonyAdell #MadeInAmerica #fashion #Art #purses #watches #messengerbags #tshirt #luxuryapparel #luxurybrand #leggings #yoga #yogapants #athleticwear #tantra #chakras #jacket #sports
  • any words that describe the products: colors, size, materials, texture, season, price, print etc.

3. Use your email list to send customized personalized promotions to friends, family, and colleagues

4. Go to http://www.Buffer.com and create an account then go to http://www.CoPromote.com and create an account

  • schedule your posts on Buffer.com
  • track your progress to figure out what products each network or customers respond to and what’s making you money
  • choose the product that’s performing the best and post it on Copromote to get a long term boost for a month on other networks

5. Post additional boosts during yur downtime from your phone

6. Set goals

  • Post 3-6 times a day
  • create sales goals
  • think quality not quantity

7. Rotate products until you figure out your sales strengths and what best serves your market

8.. Find a price point that works for you and post by price

  • rotate products by price
  • most expensive to least expensive then try least expensive to most expensive
  • rotate products by category

Have fun with it. Constantly expand your network and sales base to make you the most money. Good Luck and Happy Selling!

WIN_20150219_123215 (6)TSX Design House: Transcend The Trends, Beyond New Style Where Fashion Is Art In 3d