Diary Of A Fashion Designer: Phoenix Fashion Week Day 3

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The finale for Phoenix Fashion Week concentrated on Couture. The creme de la creme of collections. By far, it was my favorite night of shows overall. Couture is what fashion is all about, the artistry of the industry.

Emerging Designers

The battle for Designer Of The Year continued n the couture category, the  winner would have their collection sold on Evine Live, and when you’re trying to come up in this industry that’s a pretty big deal. Azmara Asefa, Hues Of Ego, Leola Sky and Michelle Hebert showed up and showed out. For the first time all week I was glued to the stage for every collection. This time I had front row, where I could check out the pieces, detail by detail, up close and personal.

Azmara Asefa

Azmara had one of the best video introductions of all the designers. Describing her design aesthetic as “apocolypse ready” she referenced one of my favorite books of all time as her inspiration, “Brave New World” by Aldous Huxley. I could see the distinctions between the two worlds, The Savages and those who lived in The World State. Through the use of style lines, form, and color she successfully communicated the popular themes within the book. Edgy pieces with 2d elements, rips, leather, and sheers in soft tones of sea foam green, grey, white and black all told a story about fighting to maintain their individualism(savages). Other pieces were chic clean lines, stylized futuristic versions of classic pieces the designer categorized as “minimal fashion”(people in The World State).
  

Hues Of Ego

Hues Of Ego had a mind blowing intro. A ballerina opened up the show with a full performance down the runway. What I liked about it was that it really gave the audience a feel for character of the customer. I know who their customer is, and she stopped and did some moves right in front of me! It was breathtaking and captivating, then the first  model came out with a giant lollipop/light globe to an interpretation of “Lose Yourself” by Eminem. There was a variety of pieces in this collection. Everyday wear to Art-To-Wear. That’s what made it stand out from the rest. White, black, peach, mustard, black and burgundy came together to create a fashion forward look for the fashion forward woman going into the future. The globe element was carried throughout the collection through caging, lace, and 2d elements. It was all very elegant and upscale, you could be a queen from another planet, going to a Hollywood event, or going to work.
  
  
  

Leola Sky

Leola Sky had a collection of pieces that could all be worn everyday.  could easily see a CEO in New York or Paris wearing these clothes to work or having them all in her wardrobe. Classic styles with an updated edge, combined with metallics and neutral colors spoke to the modern woman who likes clean lines and straightforward looks. A fan of the pencil skirt, and fitted anything… the metallic goold pencil skirt and black jacket, plus the white catsuit with the cape were my favorite pieces in her collection.
  

Michelle Hebert

Michelle Hebert was the emerging designer who had the most “couture”-ish collection. It was more of a cross between fantasy mystic bride, and sexy socialite. There were bridal gowns and clothes inspired by everyday looks. Black, white, and tan kept it all neutral and soft; no hard edges. I’m not a fan of tattered detailing because it’s hard to do without leaving your piece looking like a ghost costume, but she pulled it off on some of those dresses. The trend of the sheer nude base with detailing on top was in almost every collection, and it continued throughout hers as well.


  

I was torn for who I thought the winner should be. My prediction is usually based on marketability and profitability. I ask myself, “who will buy these clothes?”. A younger demographic would buy Azmara Asefa, a more established consumer would buy Leola Sky’s collection, but Hues Of Ego could appeal to the widest audience, and their pieces looked very expensive. My choice was Hues Of Ego and I was right! They won Designer of The Year, and then Evine Live dropped a bomb ad named a people’s choice winner to also have their collection sold. Lily V Designs was chosen by a landslide for viewer’s choice.

Established Designers

The Established Designers came out hard from the start. DesignMe, Glenn Plaid, Albert Andrada and Rocky Gathercole came to remind us what fashion IS.

DesignMe

Design Me had pieces that were couture, but wearable. Lots of 2d elements like fringe with little eyeballs on them created movement and a playful look that was very Sex In The City. It was metropolitan, modern looks, balanced with modernized classic looks had clean lines, crispy colors and there was something for everybody.
  

Glenn Plaid

Glenn Plaid menswear was full of eye candy. I had to work hard to pay attention to the clothes! This collection was for the classic man. Well tailored, suits, denim, shirts and coats/jackets came in a variety of patterns and colors. red/burgundy, blue, black/gray, white, and tan were the base colors. One of my favorite pieces was a Red wool navy pea coat, and I also like the denim jeans, white oxford shirt and blazer. Every piece looked like money.
  

Albert Andrada

This collection was full of dreamy gowns, rhinestones and beads. My favorite piece was this outfit with gold pants, a gold bustier, and gold jacket with tails. It’s similar to something I have in my bridal collection sketches. But the other dresses were very “princess barbie”. There was one sea foam green gown that was 70’s inspired with wing sleeves, and the finale gown that Miss Arizona 2015 was wearing was breathtaking. I could easily see it on the Red Carpet at the Oscars.
  

Rocky Gathercole

Rocky Gathercole was the finale for the whole Phoenix Fashion Week. He mananged to create a collectiion that was full of classic pieces created out of pearls, beads and rhinestones. Every piece was art-to wear. I had three favorite pieces in this collection. The black and white catsuit with the fringe, the onesie with the 2d detailed loops, and the white dress with the big pearl shoulders. I wasn’t too crazy about his finale bridal piece, but the rhinestone bodice was beautiful. What I can say is that the craftsmanship of his collection was on a whole nother level. I could see every detail, and every single piece was flawless.
  
  
  
  
 

Until Next time…Beyond New Style Where Fashion Is Art In 3d

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