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Diary Of A Fashion Designer: #2017ProductionPlan #Work

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Diary Of A Fashion Designer: #2017ProductionPlan #Work

When you say you want to have it all, what does that mean? Urban Couture Life has touched on the subject of having it all before but today I’ll address it from a much more personal perspective. As life happens, you have to re-evaluate what you really want, and revisit your action plan to make it happen.

Wanting it all in the past meant I wanted the career, the husband, the kids, the family, the money; everything. What I found, was that in 2017 I have to strategically assess my position. I’m that person that life has happened to that needs to re-evaluate. I have a daughter in college, a little one in 2nd grade, and a brand new one year old babygirl. I’m no superwoman, I’ve had many moments in the last year that I’ve definitely wanted to just give up and settle for a normal, traditional life. I could just be a soccer mom, teacher, and hum drum local seamstress. No more thinking of a masterplan to build a brand and launch a line; fashion weeks, hours of drawing, grinding online, burning the midnight oil; all while attempting to maintain my motherhood and some type of so-called love life. But that’s just not me.

2017 is the first year EVER that I’ve taken the time out to complete a full production plan for TSX Design House from week 2 through week 52.

I remember covering the production planning process in college, but I never took the time to create one. It was a challenge ladies and gentleman, and it took me a couple of weeks to complete it. It’s an extensive process! And this current plan doesn’t even include my household and family obligations. To actually see what I have to do from week to week to make things happen was an eye opener. Now that I have weekly goals, I’m constantly trying to figure out how to complete each task, and keeping a tally of when I don’t. It’s upsetting when I ‘ve had to push something to the next week and add it to the list of things that have to be completed. But, every week has been better and better, and it’s encouraging when I see what’s been done. The most valuable lesson I learned was that without proper planning, I m just aimlessly floating from project to project. Lying it all out puts the work I have to do in perspective, and in real time.

Collections

I’m doing 2 complete collections this year. A Spring/Summer 2018 and a Fall/Winter 2018. I have it broken down from concept to creation week to week. This method enabled me to take a broad look at what all has to be done, so I can work it into my 24/7. I’ve also gone back to the focus of my brand which is chakras, tantra, cultural authentication, longevity, and sustainability.

Budget

I’m playing no games or taking no prisoners this year. With another baby and my oldest in college I’m on an extremely strict budget. I’m trying to invest more into my company, marketing, bills, my home, and my family. I’m laser focused on my future. So no travel for me. I’m going to attend WWDMagic in August 2017 instead of February, and I’ll definitely be showing in September but I haven’t decided where.

Social Media

I am going to harness the power of my social media accounts and omni channel sharing tools. I’m working on a full scale marketing plan that will include Facebook and Twitter ads, Instagram/Snapchat/YouTube/Periscope videos, giveaways and possibly bringing in a third party marketer.

Online Stores

I now have 3 stores online: TSX Design House on Etsy   TSX Design House on Art Of Where and TSX Design House on Zazzle . I’ve devoted time each week to adding new products and added them to my marketing mix.

Writing

I also blocked out time to write. More time to blog, write for clients, and work on my book.

No Sleep Till Brooklyn

I will be on team no sleep in 2017. I can catch up during my limited downtime… I can sleep when I’m dead…………Stay Tuned MUAH aaaaaaaaaaaaaand scene

Transcend the Trends with TSX design House, Beyond New Style Where Fashion Is Art in 3d

 

Diary Of A Fashion Designer: 5 Tips To Maximize Your Social Media Networks

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06show Whether you’re a small business, or a Fortune 500 company, social media has exploded the pool of potential customers for every business. The possibilities are endless. You now have the power to reach out and touch any market, anywhere in the world.

The secret to a successful social media marketing strategy is effectively tapping into your networks, and utilizing all your sharing tools. Here are 5 Tips To Maximize Your Social Media Network.

1. Monitor and measure your key performance indicators(KPI)

Analytics measure your brand performance online partially based on your activity, engagement, and return on investment(ROI). You can identify your audience and their preferences. Your # of Likes, # of Follows, # of Followers, viewers, subscribers, mentions, retweets, and shares. If you keep track of the results weekly, or even daily, you can tweak the time, platform, and even subject of your content to generate more activity.

2. Encourage your friends/followers to engage with you

The beauty of these social media platforms is they allow you to build personal relationships with customers in far away places. Encourage your fans/friends/followers to “Like” your posts, leave comments, share your content, and start discussions. Join groups, respond to people’s comments, “Like” their posts and updates;and share fresh, valuable information with them.

3. Break your groups and circles down into specific customer segments

Break customers down by demographics, psycho-graphics, purchase history, browse history, etc. Create specific promotions,  posts and updates for the different groups.

4. Create a contest

People love free stuff. Offer a prize for the follower that gets you the most mentions/shares/likes in 30 days.

5. Add video

The attention span of the average person is pretty short. especially with pop-up ads and full on commercials online to distract them. Aside from stunning visual media in the form of pictures, you need to add video to your updates. Keep it short, get to the point, and include a call to action. Blurbs, mini-commercials, interviews etc. all make for great video content.

A person doesn’t have to spend a dollar in order to become valuable to a business. You want to create an experience that customers want to share with their friends and family. Also, if you know somebody with a start-up, home-based business, or any kind of business at all; don’t be a hater, click the “Like” button. Stay tuned…MUAH aaand scene.

TSX Design House “Beyond New Style, Where Fashion Is Art In 3d”

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Check out my store @ http://www.zazzle.com/tsxdesignhouse