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Diary Of A Fashion Designer: #2017ProductionPlan #Work

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Diary Of A Fashion Designer: #2017ProductionPlan #Work

When you say you want to have it all, what does that mean? Urban Couture Life has touched on the subject of having it all before but today I’ll address it from a much more personal perspective. As life happens, you have to re-evaluate what you really want, and revisit your action plan to make it happen.

Wanting it all in the past meant I wanted the career, the husband, the kids, the family, the money; everything. What I found, was that in 2017 I have to strategically assess my position. I’m that person that life has happened to that needs to re-evaluate. I have a daughter in college, a little one in 2nd grade, and a brand new one year old babygirl. I’m no superwoman, I’ve had many moments in the last year that I’ve definitely wanted to just give up and settle for a normal, traditional life. I could just be a soccer mom, teacher, and hum drum local seamstress. No more thinking of a masterplan to build a brand and launch a line; fashion weeks, hours of drawing, grinding online, burning the midnight oil; all while attempting to maintain my motherhood and some type of so-called love life. But that’s just not me.

2017 is the first year EVER that I’ve taken the time out to complete a full production plan for TSX Design House from week 2 through week 52.

I remember covering the production planning process in college, but I never took the time to create one. It was a challenge ladies and gentleman, and it took me a couple of weeks to complete it. It’s an extensive process! And this current plan doesn’t even include my household and family obligations. To actually see what I have to do from week to week to make things happen was an eye opener. Now that I have weekly goals, I’m constantly trying to figure out how to complete each task, and keeping a tally of when I don’t. It’s upsetting when I ‘ve had to push something to the next week and add it to the list of things that have to be completed. But, every week has been better and better, and it’s encouraging when I see what’s been done. The most valuable lesson I learned was that without proper planning, I m just aimlessly floating from project to project. Lying it all out puts the work I have to do in perspective, and in real time.

Collections

I’m doing 2 complete collections this year. A Spring/Summer 2018 and a Fall/Winter 2018. I have it broken down from concept to creation week to week. This method enabled me to take a broad look at what all has to be done, so I can work it into my 24/7. I’ve also gone back to the focus of my brand which is chakras, tantra, cultural authentication, longevity, and sustainability.

Budget

I’m playing no games or taking no prisoners this year. With another baby and my oldest in college I’m on an extremely strict budget. I’m trying to invest more into my company, marketing, bills, my home, and my family. I’m laser focused on my future. So no travel for me. I’m going to attend WWDMagic in August 2017 instead of February, and I’ll definitely be showing in September but I haven’t decided where.

Social Media

I am going to harness the power of my social media accounts and omni channel sharing tools. I’m working on a full scale marketing plan that will include Facebook and Twitter ads, Instagram/Snapchat/YouTube/Periscope videos, giveaways and possibly bringing in a third party marketer.

Online Stores

I now have 3 stores online: TSX Design House on Etsy   TSX Design House on Art Of Where and TSX Design House on Zazzle . I’ve devoted time each week to adding new products and added them to my marketing mix.

Writing

I also blocked out time to write. More time to blog, write for clients, and work on my book.

No Sleep Till Brooklyn

I will be on team no sleep in 2017. I can catch up during my limited downtime… I can sleep when I’m dead…………Stay Tuned MUAH aaaaaaaaaaaaaand scene

Transcend the Trends with TSX design House, Beyond New Style Where Fashion Is Art in 3d

 

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Diary of a Fashion Designer: 2017 and Beyond

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Hello World! It’s been a longtime since we dished so this is just an intro to a series of 3 posts that will catch you up on what’s been going on in my world, and what to look forward to in the near future; like more video posts. 2016 has been the longest year EVER. So many twists and turns have made it memorable and full of so many lessons, not only in my journey to establish my brand, but also in my personal life.

In a nutshell, I gave birth to another baby girl, I’m still single, I had an extremely successful fashion show, launched new products: one of a kind leather handbags, sustainable active and swimwear, opened an additional online storefront, launched an unsuccessful KICKSTARTER campaign, gained some new writing clients, and much more.

I’m excited for the new year and what I have planned. People always claim, “This year is the year  for me, I’ll be successful, my careers going to take off, I’ll find love etc. etc.” But you know what, this time instead of making some vague claim about what’s going to occur, or how things are going to be, I’m going to focus on the steps I’ll be taking to get those results. 2017 will be all about action and what I;m going to call “proactivity.” At this point, I know what has not been working for me, and I’ve tallied all the casualties of my failures and put them to rest. However, I’m working hard to move on and NOT repeat the same mistakes. R.I.P to my past, and hello to my future…

Stay Tuned…….MUAH aaaaaaaaaand scene

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Diary Of A Fashion Designer: Phoenix Fashion Week Fall 2015

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Phoenix is the quickly becoming the premiere fashion event in the Southwest. October 1-3 boutiques, emerging and established designers all come together for three days of sales and shows. Just straight fashion hustle and flow. So far, I’m loving it! I was impressed by the whole operation. The PR was on point, the setup was very chic and metropolitan, and I enjoyed every minute of the shows. It was all very, Southwest luxury.

Emerging Designers

Day one, was all about lifestyle brands. Evine has a competition for the emerging designers for a live TV show on their network selling the featured collection. The four brand s from October first were Charmosa Swimwear, Haute Body and Lily V and Medium Apparel.

Charmosa Swimwear of San Francisco has Brazilian roots. Its, elegant, sexy, and very fashion forward. I love water and own so many swimsuits that I can t keep track, so I would wear every piece I saw on the runway. The designer is a woman who is a woman, wife, mother and has strong family connections within her brand and it shows. Popular colors were red, orange, yellow, green and blue. Elements that I noticed were tie-dye, fringe coverups, rouching in the bum area, and high waist bottoms. the detailing stood out and kind of popped no matter where you were seated which speaks to the craftsmanship of the pieces.

HauteBody of Los Angeles is fashion forward athletic wear. Being a lover of yoga myself, I could picture having every piece in my closet. Yoga pants, jackets, sports tops, capris, and shorts and a catsuit came in black, white, pink and blue floral print, heather gray, white net, wet look black, and metallic silver. This collection was futuristic while staying true to its athletic roots, and versatile. I could see it being worn by a wide market around the globe.

Lily V of Peoria Illinois had a collection of casual wear. You could clearly see the 70’s inspiration throughout all the pieces. Fringe, crop tops, ponchos, bell bottoms,  box pleats, tie-dye, tribal print jackets, and a hippie vest were in black, white, blue, purple, burnt orange, brown and mixed prints. This designer is from the Midwest so the color ways were very fall inspired and the jackets looked soft and warm.

Medium Apparel of Phoenix was the edgy, outside the box brand of the bunch. The “Counter Culture”The only designated urban wear in the running, their collection was straight forward street inspired with a mild touch of preppy. T-shirts, oxford style shirts, jackets, and hats donned with edgy graphics(lips, Benjamin Franklin, Teddy Bear with X’s for eyes, verbiage, army fatigue print, florals prints. The colorways were army green, black, white, blue, red, and baby blue. RocaWear sponsored the jeans to complete the looks.

Based on global marketability and trends, my pick for the winner was tied between Charmosa Swimwear and Haute Body. Lily V was a little too Boho for me and Medium Apparel seemed like it had already been done so many times. Although they both rocked, I couldn’t picture them selling on a shopping network. In the end the winner was Charmosa Swimwear (http://www.phoenixnewstimes.com/arts/charmosa-swimwear).

Established Brands

The established designers I got to see were Devereux Golf(men’s) and Elevee Lifestyle Golf(custom made men and women’s). These brands have established clientele, and have already made there mark on the industry. Inspiration from the 70’s was clear. Fitted styles, clean lines, simplicity, and classic looks dominated the runway for both brands. Preppy looks reminiscent of Ralph Lauren contained color blocking, stripes, plaids, in colors like melon, sea foam green, red, blue, khaki, black, and white. Elevee has a celebrity clientele that speaks for itself, and Devererux has a history that speaks for itself. I just have one question, why are some of the shorts for the men so short? Until tomorrow….

WIN_20150219_123215 (6) Transcend The Trends, Beyond New Style Where Fashion Is Art In 3d

Diary Of A Fashion Designer: What Does Success Look Like?

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Anything's possible in America... Everyday, every entrepreneur and dreamer measures the level of success they’ve achieved. We can’t help it, we’re in a constant rat race competition with ourselves to see how much of our inhumanly impossible expectations we’ve met, and we beat ourselves up for the marks that we miss. But it doesn’t have to be like that. Once you sit back and evaluate the road you’ve traveled to get where you are today, you’ll truly respect and value all the strides that you’ve made. See celebrities, and fake social media celebrities leave the impression that the materialistic gains are what determine whether or not you’re successful. But that’s not realistic, or true. Bob Marley was a global music icon and philanthropist, and he always stressed that money was never the end result of his success or the drive behind his passion. So, let’s take a look at and bust some myths to smithereens about what success should look like…

  1. Success is not about money

Don’t punch me. I hate to break it to you but success is not about money. You may be the hardest working person in your field for ten years and not see the financial gains yet. It’s not because you’re not awesome at what you do, it’s usually because it’s just not your time. You may be ahead of your time, and the world just isn’t ready for you yet. Every time I make a new collection or show some new pieces people act like my clothes are from outer space, they just don’t get it. But, like clockwork, I always see the shapes, colors, and styles I debuted  two years ago is the hot trend of the day two years later. I’ve learned it’s a confirmation that I’m just ahead of my time, I’m fashion forward. It doesn’t mean the money won’t come, it just means it’s not coming today. Unfortunately, most artists don’t gain unprecedented fame until they’re dead. But I’m not going to wait that long, and neither should you, just don’t give up when the big checks aren’t coming in. Keep going hard and creating.

      2. Your success is not based on the next person’s success

Don’t base your success on what the next person has going on, or what they’ve accomplished. No two paths to the promised land are the same. So don’t get all upset or depressed when others seem to come up and you don’t. You never know what they did or what they’ve gone through; and once again it just may not be your time yet. You can’t get caught up in trying to figure out why the next man has reached a level thet you haven’t, it takes time and energy away from what you’re trying to do AND it’s just not becoming. Focus on your own goals and ambitions and how you can utilize more of your time to achieve them.

        3. Your vision of what success looks like can change over time

What you thought success was at 18 will be different at 25, 30, 35, and 40. That’s totally normal and probable very sensible depending on what you’ve got going on. If you were on the block at 18 trying to fund your rap career, oron the pole at 21 trying to fund your dreams; you should be doing something else to make it happen 10 years later. It’s ok, you haven’t failed, or been knocked off your square. You’ve just upgraded your hustle. Where you may have strived for platinum hits, cars and cash in the past; you may now strive for more cash, companies, and investments today

      4. Sex does not equal success

This may ruffle some feathers but sex does not equal success. Now if you’re in the sex industry then it does, but in every other industry it does not. I mean, sex does sell, but only so much and only to so many. I say this because I see a lot of people exposing themselves sexually looking for some type of instant fame, not realizing it may later affect their long term dollars. Too many twerk videos, boobs, vaginas, a penises are just out here for no reason at all. These people are not even getting paid. But if likes and views were money, some of ya’ll would be rich. So, don’t act surprised if you have 700 likes on your Instagram nudie pic and no money in the bank. Andon the flip side don’t feel pressured to post something outrageous thinking it will gain some attention for your brand.

      5. Different areas of your life may never be successful all at the same time

Unfortunately every area of your life may not be all good, all at the same time. You may want it to function like a well oiled machine, but in reality it may run like a jimmy rigged old school. Pretty on the outside, but full of non-factory issued parts under the hood. But that’s ok it’s your life, your dream, your vision, your world. And you have to do what works for you. When balancing a business, a family, a relationship, sometimes even another job(or two); things can get a little hectic. You may want to consider letting some of those things go to the wayside or get pushed to the backburner. One of the first rules I learned in marketing is that when juggling multiple projects and dealing with a multi-faceted skillbase; you have to choose 1-2 in which you’ll be exceptional, and the rest you will be functional but mediocre. Because a jack of all trades is a master of none so you have to choose what to master.

So what about me? What does my success look like? Well it looks like whatever my life is right now. All I can do from this point is keep it up, and wait for the checks to come in… See you on the catwalk

Snapshot_20131007_34 Transcend The Trends, Beyond New Style Where Fashion Is Art In 3d

Diary Of A Fashion Designer: 5 Tips To Maximize Your Social Media Networks

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06show Whether you’re a small business, or a Fortune 500 company, social media has exploded the pool of potential customers for every business. The possibilities are endless. You now have the power to reach out and touch any market, anywhere in the world.

The secret to a successful social media marketing strategy is effectively tapping into your networks, and utilizing all your sharing tools. Here are 5 Tips To Maximize Your Social Media Network.

1. Monitor and measure your key performance indicators(KPI)

Analytics measure your brand performance online partially based on your activity, engagement, and return on investment(ROI). You can identify your audience and their preferences. Your # of Likes, # of Follows, # of Followers, viewers, subscribers, mentions, retweets, and shares. If you keep track of the results weekly, or even daily, you can tweak the time, platform, and even subject of your content to generate more activity.

2. Encourage your friends/followers to engage with you

The beauty of these social media platforms is they allow you to build personal relationships with customers in far away places. Encourage your fans/friends/followers to “Like” your posts, leave comments, share your content, and start discussions. Join groups, respond to people’s comments, “Like” their posts and updates;and share fresh, valuable information with them.

3. Break your groups and circles down into specific customer segments

Break customers down by demographics, psycho-graphics, purchase history, browse history, etc. Create specific promotions,  posts and updates for the different groups.

4. Create a contest

People love free stuff. Offer a prize for the follower that gets you the most mentions/shares/likes in 30 days.

5. Add video

The attention span of the average person is pretty short. especially with pop-up ads and full on commercials online to distract them. Aside from stunning visual media in the form of pictures, you need to add video to your updates. Keep it short, get to the point, and include a call to action. Blurbs, mini-commercials, interviews etc. all make for great video content.

A person doesn’t have to spend a dollar in order to become valuable to a business. You want to create an experience that customers want to share with their friends and family. Also, if you know somebody with a start-up, home-based business, or any kind of business at all; don’t be a hater, click the “Like” button. Stay tuned…MUAH aaand scene.

TSX Design House “Beyond New Style, Where Fashion Is Art In 3d”

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Check out my store @ http://www.zazzle.com/tsxdesignhouse

 

 

 

 

 

Diary Of A Fashion Designer: My Next Move Is My Best Move “Action Plan 2014”

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nab-1.jpgA reality check can either put you on, or throw you off your square. When the moment occurs that the light bulb finally goes off inside your head it’s also a signal for you to take action. It could be a tragedy or triumph; a personal event or something you saw on the news. It doesn’t matter as long as it causes you to make a move. My reality check was that I didn’t require a special moment to make any moves. I have been in motion for quite some time now, and I’m happy to say that I’m making more progress, than causing myself to digress. The tricky thing is figuring out what I need to do first, versus what I want to do first. So, here’s the 10 step criteria I used to help me create my action plan for 2014.

1. Prioritize Goals

My main goal is to be efficient and effective in my business, and in my life. In order to achieve that there’s a lot that needs to be done on a daily. Right now, I work three jobs. My day job at Our Next Generation Community Center, freelancing as a writer/SEO Content Specialist for Interact Media(and whoever else I can snag as a client), plus I run my design firm TSX Design House(including 2 online stores on Zazzle and Etsy). However, I can’t put 100% into every little thing and expect a 100% return on my investment. A jack of all trades is a master of none, so I have to focus on mastering my business, and being really great at freelancing and working with the kids. My goal is to reposition my brand to be stronger, consistent, superior, distinctive and communicate strong thoughts and feelings to my customer segment creating loyalty and generating strong revenue.

2. Define Resources

It’s time to re-access my resources. My main resource is me! But I think I’m keeping good maintenance on my skillset and knowledge base. I believe in continuing education and my intellectual resources so I enrolled in some MOOC grad level courses to keep my mind fresh and stay current on design and business trends. My next thing to think about is financial resources. I have to work with what I’ve got, and I’m ok with that. I can seek other sources of income to help raise capitol for living expenses, marketing and supplies. It’ll be hard, but it’s not impossible. When I’m ready, I’ll apply for another business grant and ask my family to invest in my dream.

3. Accept Who I Am

I can only be me, and do what I do. I can’t dwell on how fast others are moving, or how far they have gotten in the quest to live their dream. I can’t allow my past to haunt me, it’s a part of what has made me who I am, and it has contributed to my success and survival. If I hadn’t experienced some the things I’ve gone through in my life, I might not have been strong enough to even get this far. I RESPECT the road I’ve taken and tip my hat to the old me.

4. Reject and Deflect Drama

Drama is a distraction from the tasks at hand. You have to distance yourself from people who are not on the same page as you, and who don’t respect your hustle. Otherwise all their petty crap will through a monkey wrench in your plans. I can’t afford to get side tracked one single minute, so if you aren’t trying to work to rise to the next level, I have to cut you loose.

5. Forgive and Release

Emotional baggage weighs heavy on a great mind. Anger and resentment can consume you, totally wasting precious time that could be spent being productive and innovative. As I’ve said in past posts you have to learn to bless your enemy. Forgive those that have wronged you, ask for forgiveness for those you have done wrong, and move on. You can’t see what’s in front of you if you’re always looking to see what’s behind you.

6. Trust

Trust yourself and your vision. It may take more than one attempt at achieving your dreams to reach that final product that will take you to the top. Apple’s first version of the Mac probably wasn’t as good as it the MacBook is now, so don’t get deterred by a few trial runs. And don’t be afraid to take on the big boys. If you conceive that your idea is a luxury market idea, then build it as a luxury market product. It’s ok to put yourself out there if you have what people want.

7. Enforce Accountability

When you say you’re going to do something do it. So set realistic goals with realistic outcomes. But if you don’t meet them figure out why it didn’t work, and what needs to be tweaked to make it work. It’s ok as long as you’ve worked as hard as you can to make it happen.

8. Work More Hours

I have to put in more hours. I like to sleep, eat, and I am a reality TV junkie. But I know that if I want to make more money, and be more successful I have to add about 14-20 more work hours to my week to make it happen.

9. Establish A Routine

Working from home it’s hard to establish a routine. But if I know that I’ll be writing everyday from 10am-noon and sewing from 9pm-11pm at least four days out of the week, I can plan those activities according to the order I want to complete projects. I can blog, tend to my social media and marketing and finish the rest of this collection.

10. Love My Family

Most importantly I have to make time to spend with my family. I have a 16 year old daughter and 4 year old son, and I’m very close to my mother. brother and other immediate family. Relationships are important, and regardless of whether or not I make a million dollars my family will always love and appreciate me. So I have to find time to nurture those relationships.

It’s all coming together and I can feel that my time is coming. I just have to make sure everything is in place when it all goes down. Opportunity doesn’t have to knock on my door, I’m out here making it happen on my own. Stay tuned, MUAH…aaand scene

TSX Design House

Beyond New Style, Where Fashion Is Art In 3d 

Follow me on TWITTER @ http://www.TWITTER.com/TSXDesignHouse

Diary Of A Fashion Designer: Confidence & Endurance

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06show      Stay cool. That’s what I have to keep telling myself, as I continue on this journey. I’ve been praying a lot lately, needing some guidance other than a few words of advice, or a hundred results from a Google search. Some days I feel like I’m so close to making it. The other days it seems as if I’m just going through the motions, spinning. A better way to describe the feeling is frantically scrambling through an endless tunnel with no end in sight. But I know that for truly successful people, ones that make an impact in their field, and in this world; the grinding never stops.

1. Believe In Yourself

If you don’t believe in yourself nobody else will. Confidence is what attracts buyers, consumers, partners, investors, and customers. Nobody buys products that are promoted  by a spokesperson that says “This product might work, I’m not sure it’s that great.” So you have to walk, talk, eat, breathe and represent your brand identity, at all times, like it’s the best thing since sliced bread. Think back to what your original vision encompasses, identify and appreciate what has gotten you this far. Those same principles can carry you until the end.

2. Don’t Be Afraid Of Failure

Don’t be afraid of failure. Scientists perform experiments hundreds of times before they figure out what works. Those aren’t considered failures, it’s all trial and error. What you may consider a failure, may actually save you from moving forward with something that never would have worked in the first place.

3. Go Back To Square One

When something doesn’t work, you should always go back and refer to a point in the process that worked, and review the steps you took. Take those same steps again, you should get the same results.

4. Remember Rome Wasn’t Built In A Day

The mighty republic of Rome was not built in a day. It took a lot of trial and error for them to become one of the most powerful empires in the world. Your empire can’t be built in one day either. My dream can’t be realized in one day, it’s too big, too major to be shortchanged because I’m trying to rush it. Every move has to be strategic, every step productive, and every risk calculated.

5. Work Hard, Play Hard 

Take a break to clear your mind. Find an outlet when you feel overwhelmed. I like naps, baking, chilling with my kids, spending time with my boyfriend, and going out once in awhile to break it down to the ground(that’s dancing). I work hard, so I try to play hard when I can. When I get back to work my mind is clear enough for me to receive and create the next project.

Doubt is not meant to throw you off your square. It’s suppose to help you re-affirm your belief. One can’t exist without the other. So you can’t get scared off when the road gets rough, you have to stay focused on what brought you to this point. Winners don’t move forward driving backwards, they just check that rearview mirror every now and then. Stay tuned, MUAH aaand scene.

TSX Design House

Beyond New Style, Where Fashion Is Art In 3D