Tag Archives: small business

Diary of a Fashion Designer: Marketing

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Diary of a Fashion Designer: Marketing

Running a business in the fashion industry is no easy task. Smaller companies with limited staff and limited resources have to make strategic decisions about what can effectively be done in-house and what needs to be outsourced. It’s important to maintain control of product development, distribution, and the supply chain when possible. That leaves you to decide whether to delegate your marketing efforts to an agency or attempt to pursue all the promotions on your own. Based on your situation, there are Pros and Cons to in-house versus agency marketing for small fashion companies.

In House Marketing

Pros

  • Absolute control of content- you create and pick images, text, video, color scheme, theme, music, models, outlets, when it goes out, how it goes out, etc.
  • Real time social media management
  • You can plan and execute your strategy using a tool like Buffer– create, schedule and execute social media marketing campaigns
  • Cost effective- create a marketing team within your existing team that knows your brand identity and culture
  • Personal engagement with consumers- engage with the customers making them feel like they’re a part of the brand

Cons

  • Time consuming
  • Time is divided- can’t focus on what you do best
  • Can’t keep up the pace- customers have short attention spans, marketing efforts need to be updated or refreshed more frequently as methods and platforms change

Agency Marketing

Pros

  • Leave it to the experts- they already have proven processes that get results because that’s all they do
  • Monitored control- you supply the vision and get the final say
  • Leaves time for you to focus on product development, distribution, and the supply chain
  • They have access to tools you don’t have that will make the content better and process more efficient
  • Pays off in sales, customer engagement, and acquisition of new customers

Cons

  • Less control
  • Can get expensive
  • Engagement may not be as personal

Diary Of A Fashion Designer: Need Money? Become An Online Sales Associate For TSXDH

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3rd_world_shirt-r18e3f4d07f554884b882279b2d217c2a_vjfew_540Everybody could use a little extra cash. If that ‘s a proper description for your current situation becoming an online sales associate may be the answer for you. Don’t let the word “sales” scare” you. There’s no cold calling or corny sales pitches; it’s all about posts and hashtags.

  • set your own schedule and work your own hours
  • promote the products you want to promote
  • earn 15% commission
  • work from anywhere
  • post links from your computer, tablet, or phone

Set Up Your Sales Associate Account in 4 Steps

  1. Go to http://www.zazzle.com/tsxdesignhouse and view the products: choose what you want to sell
  • art
  • organic t-shirts
  • athletic wear

track jackets

yoga pants/leggings

  • purses
  • watches

2. Click on the the three bar icon in the left hand corner of the screen

  • click the word “sell”
  • click the word “associates”
  • click “join as an associate”

3. Create an account and associate ID number

  • example: rf= 1234567

4. Create referral links using your associate ID number

  • example: to create a referral link to the store use-  http://www.zazzle.com/tsxdesignhouserf=(insert your associate ID number here)
  • example: to create a referral link to a specific product add rf=(insert your associate ID number here) to any product link to receive commission on a sale

Marketing: How To Promote in 8 Steps

  1. Create a Twitter, Instagram, Facebook, Snapchat, or Pinterest if you don’t already have one and build a network. If you use other social media platforms you can use those too.
  2. Post hashtags with your links:
  • examples: #customized #limitedEdition # Customization #OneOfAkind #shop #buy #organic #TSXDesignHouse #UrbanCoutureLife #EbonyAdell #MadeInAmerica #fashion #Art #purses #watches #messengerbags #tshirt #luxuryapparel #luxurybrand #leggings #yoga #yogapants #athleticwear #tantra #chakras #jacket #sports
  • any words that describe the products: colors, size, materials, texture, season, price, print etc.

3. Use your email list to send customized personalized promotions to friends, family, and colleagues

4. Go to http://www.Buffer.com and create an account then go to http://www.CoPromote.com and create an account

  • schedule your posts on Buffer.com
  • track your progress to figure out what products each network or customers respond to and what’s making you money
  • choose the product that’s performing the best and post it on Copromote to get a long term boost for a month on other networks

5. Post additional boosts during yur downtime from your phone

6. Set goals

  • Post 3-6 times a day
  • create sales goals
  • think quality not quantity

7. Rotate products until you figure out your sales strengths and what best serves your market

8.. Find a price point that works for you and post by price

  • rotate products by price
  • most expensive to least expensive then try least expensive to most expensive
  • rotate products by category

Have fun with it. Constantly expand your network and sales base to make you the most money. Good Luck and Happy Selling!

WIN_20150219_123215 (6)TSX Design House: Transcend The Trends, Beyond New Style Where Fashion Is Art In 3d

Diary Of A Fashion Designer: Strictly Business, The #BlueOceanStrategy

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Anything's possible in America...

Ive been getting alot of questions from my readers  asking “How will TSXDH compete with big name brands?” “How will you make money?” Well people, it takes some intense planning to establish any business. However, luxury branding success totally depends on which strategy you employ, and this is how I plan to break into the business

FACT: The total sales reported in the United States retail industry in 2012 exceeded 2.5trillion dollars and supported over 42 million jobs

FACT: In 2013, luxury retail sales exceeded 318 billion dollars worldwide.

Why would a company choose to establish a luxury brand?

Some people think I’m crazy for founding a luxury brand, to them it’s committing fiscal suicide. They think I’m setting myself up for failure. But in reality, luxury segmentation maximizes opportunity for expansion and profits in an uncertain economic climate by focusing on customers in a mid to high income bracket that find value in branding. Over
the next 5 years, spending has the potential to increase by 35%(www.BOF.com).
Consumer habits, social considerations, trends, and market size are important
environmental factors that contribute to a steadily expanding consumer base.

TSX Design House has implemented a blue ocean strategy. Because it’s a company that specializes in customization and “limited” collections, value innovation gives us the upper hand. This allows for a window of opportunity to stay ahead of imitators.  Competition is irrelevant because we expand industry boundaries by creating a demand for the value we provide and taking advantage of uncontested market space. We’ll thrive in a marketplace of our own making.

Why Do Customers Choose Luxury Goods?

Luxury goods leaders provide a premium shopping experience,
and high quality. This is how they survive recessions and economic downturns.
Competitive Analysis
The United States is the number one buyer of luxury goods with China close behind
in the number 2 slot (www.BOF.com) Driven by emerging markets and a trend of
“ affordable luxury” the market saw a 3% retail gain in 2013. Micheal Kors, COACH, and
Ralph Lauren are the American industry leaders; with Ralph Lauren reporting an
average 4.04 billion dollars in 2013 sales.

Ralph Lauren has maintained a steadfast position in the fashion industry by adhering to it’s design
philosophy and aesthetic focusing on classic lines/styles/silhouettes. This allows
them to survive trend cycles, and even increase their profit margin yearly. They have
global brand recognition and visibility, with a wide and expanding customer base.
These brands will only grow bigger as they expand into new luxury markets, like
Asia-Pacific and Africa.
TSX Design House is a high end American fashion brand positioning itself for
entry into the luxury goods market. The company is a custom design firm that creates
and sells custom made, limited edition, and Ready-T0-Wear high end fashion and art. We currently have one brick and mortar store in the midwest, and two online stores(http://www.
zazzle.com/tsxdesignhouse and http://www.Etsy.com/Shop/TSXDesignHouse). Our
current position in the market is good, but not ideal for entry. Lack of cashflow, is the
biggest obstacle we face at this time. 2012-2014 saw a profit of approximately
$30,000 after $12,000 in costs. However, as demand increases, costs will go up, while
profits may decrease or plateau. The company has yet to implement a strategy to
meet those challenges. Although we have established an industry presence,
brand recognition and visibility is limited.
Strategic Analysis: TSX Design House
The recommendation for TSX Design House is as follows:
To address the issue of lack of cashflow the company can solicit outside funding
from investors, or apply for business loans. They can also create additional cashflow
with minimum spending by taking advantage of their online opportunities, and using
that platform to test their branding strategy resulting in measurable results.

Since the luxury market is not saturated, the company will continue to pursue a blue ocean
strategy for entry into that market. To better position ourselves for entry we will
focus current marketing and sales efforts in the oniine zazzle store. Luxury shoppers
are motivated to purchase by brand loyalty. We have launched an aggressive targeted marketing
campaign via social media, radio, internet radio, e-mail marketing, print media, and direct mail.
It’s the most cost effective way to build brand loyalty, until we increase our marketing budget. Once the relationship is established customers will buy other products under the brand umbrella they trust.

When TSXDH gets a firm foot in the luxury market they can defend their position by offering
limited collections within the staple brand and co-brands. We’ve Implemented a balance
of a horizontal integration and differentiation strategy, and the brand is a prime candidate for repositioning at anytime. A strong product development foundation combined with a value based design philosophy is a major strength for the company. This can be used to our advantage while growing existing brands and clothing lines; while creating
co-brands.

Within five years expansion of brick and mortar locations in New York, Atlanta, Alaska,
California, Miami, Asia-Pacific, Brazil, and Africa will be possible as luxury goods
spending increases. To meet the needs of the customers, we will also expand the online business by offering online consultations via skype, virtual fittings, body scanning technology, partnerships with local tailors and in other geographic areas. There will also be an increase in in-house staff. Within the first year TSX Design House has the potential to penetrate and raise
awareness in 60% of the targeted consumer market and achieve a profit margin
of 50%.

Diary Of A Fashion Designer: 5 Tips To Maximize Your Social Media Networks

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06show Whether you’re a small business, or a Fortune 500 company, social media has exploded the pool of potential customers for every business. The possibilities are endless. You now have the power to reach out and touch any market, anywhere in the world.

The secret to a successful social media marketing strategy is effectively tapping into your networks, and utilizing all your sharing tools. Here are 5 Tips To Maximize Your Social Media Network.

1. Monitor and measure your key performance indicators(KPI)

Analytics measure your brand performance online partially based on your activity, engagement, and return on investment(ROI). You can identify your audience and their preferences. Your # of Likes, # of Follows, # of Followers, viewers, subscribers, mentions, retweets, and shares. If you keep track of the results weekly, or even daily, you can tweak the time, platform, and even subject of your content to generate more activity.

2. Encourage your friends/followers to engage with you

The beauty of these social media platforms is they allow you to build personal relationships with customers in far away places. Encourage your fans/friends/followers to “Like” your posts, leave comments, share your content, and start discussions. Join groups, respond to people’s comments, “Like” their posts and updates;and share fresh, valuable information with them.

3. Break your groups and circles down into specific customer segments

Break customers down by demographics, psycho-graphics, purchase history, browse history, etc. Create specific promotions,  posts and updates for the different groups.

4. Create a contest

People love free stuff. Offer a prize for the follower that gets you the most mentions/shares/likes in 30 days.

5. Add video

The attention span of the average person is pretty short. especially with pop-up ads and full on commercials online to distract them. Aside from stunning visual media in the form of pictures, you need to add video to your updates. Keep it short, get to the point, and include a call to action. Blurbs, mini-commercials, interviews etc. all make for great video content.

A person doesn’t have to spend a dollar in order to become valuable to a business. You want to create an experience that customers want to share with their friends and family. Also, if you know somebody with a start-up, home-based business, or any kind of business at all; don’t be a hater, click the “Like” button. Stay tuned…MUAH aaand scene.

TSX Design House “Beyond New Style, Where Fashion Is Art In 3d”

follow me on TWITTER

Check out my store @ http://www.zazzle.com/tsxdesignhouse

 

 

 

 

 

Diary Of A Fashion Designer: 5 Tips for Social Media for Small Business

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jZAZZLE2  TSX Design House “Beyond New Style, Where Fashion Is Art In 3D”

Marketing is the bread and butter of all businesses. Some traditional strategies require invasive practices and solicitation of strangers in the hopes they decide to become a new customer. Internet marketing is a more customer centric(versus seller centric) method to reach new and existing customers. It transforms local companies into global enterprises with the click of a button.

The world wide web leverages the playing field for small companies by exposing them to a larger audience and potential customer base. Social media marketing for small business is a cost effective strategy to attract customers through your content and build relationships with them no matter where they might be located. Here are 5 key tips for using social media for your business.

1. Create a Social Media Campaign and Content Strategy

This isn’t your own personal account on Facebook. Social media marketing for small business isn’t just randomly posting links and ads. These campaigns are time consuming. Know why you’re setting up these profiles and pages, who the targeted customer is, and what you expect in return for all this time and effort. Take the time to create a calendar for your promotions. Put a time limit on each campaign and focus your content around a targeted audience. Social media platforms allow you to do targeted searches for customers so those you invite to “follow”, “fan”, “like”, or “join” will have interests relative to your product or service.

2. Create Content That’s Valuable To Your Customer

Your content has to engage the customer. There might be 100 posts per day in their feed, so you have to make sure your content leads to products, services, or information that you offer, and that is filling some type of need that the customer has. Stay abreast of the trends in your industry as well as what’s trending online.  Add keywords to help keep your search engine ranking high, and to keep you linked into whatever’s going on in the twitter sphere(or whatever platform you use). Don’t forget to include a clear call to action, list contact information; and utilize , hashtags, hyperlinks, and links back to your home websites/profiles.

3. Monitor and Engage with the Audience

Monitor your platforms and engage with the customers. If you see that customers A and B always comment on your forums because they’ve been spending money with you for years, then make sure you engage with those people. This adds that personal touch that sometimes get  you do business online. You also want to engage to maintain a rapport with customers/fans, and to help build your brand loyalty.

4. Maintain a Consistent Voice for Your Brand Across all Platforms

Your brand messaging has certain voice. It’s pertinent to the success of your social media campaign that you maintain that voice consistently across all platforms. A customer that may be familiar with your company via traditional promotional materials, or even at a brick and mortar location will be the first to notice if you deviate from your brand messaging. That’s a turnoff to a loyal customer, and it may confuse a new customer. You want people to recognize your mantra and style no matter where they are, and no matter where you are.

5. Use Platforms to Promote Exclusive Offers

Consumers love free stuff! Social media marketing for small business is the ideal opportunity for you to promote valuable offers, trial offers, advice, or free products and services. Create targeted content around holidays, special occasions, and important dates within your company(day it was founded etc.).Your website numbers will jump from 1-100 so fast your head will spin. New customers are likely to join in for the hopes you’ll have offers in the future. This will expand your customer base and help to build some brand loyalty.

Most platforms offer pre-post scheduling in one form or another. Take the time to research which ones work for you and pre schedule your posts accordingly. If you launch an effective, aggressive campaign, social media marketing for small business can help you achieve a more plentiful bottom line; higher profits.

Stay tuned, MUAH aaand scene………

Follow me on TWITTER @ http://www.TWITTER.com/TSXDesignHouse

Visit my online stores @ http://www.zazzle.com/tsxdesignhouse  AND http://www.Etsy.com/shop/TSXDesignHouse

 

Diary Of A Fashion Designer: 10 Things I Learned From Losing a Deal

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pic2It’s a heavy blow to any entrepreneur when one unexpected action pushes your whole operation back to square one. All you can see and think about is months of planning and research down the tubes. Hours spent writing business plans, marketing plans, designing, filling out tech packs, and meetings seem wasted. At the moment when you find out the one thing you needed to happen to initiate that final push to an advanced level of success is not about to go down; you panic. It feels like defeat. Symptoms of an anxiety attack began creeping up on me. The stomach knots up, heart beats fast, and I became light-headed. In your mind, it’s over. But in reality, it’s not.

You have to learn from every experience. When you’re out here trying to make it, grinding and hustling; you have to also be actively learning. This experience taught me a lot about myself as a designer and a businesswoman. I appreciate the fact that somebody who is successful in the industry, and runs a multimillion dollar company; chose me as a client. They found value in my vision, and was willing to take a chance on TSXDH. Their comradely and insight is priceless.

I learned more than I bargained for and I also learned the hard way; but here is a list of some of the most important lessons:

      1. Anything can happen

You can plan your heart out, and one single event can change everything. Accept that mantra. You don’t know what tomorrow brings, and with the world’s economy suffering from roller coaster tri-polar disorder; the market can bottom out without warning. It’s your responsibility to be prepared.

2.  Have a well thought out back-up plan in place at all times

  3. Recognize your advantage

Identify what drew the investor in, and capitalize on those qualities. What did they like about your product or company?

      4. Don’t dwell on it

Businesses pop up and fail every day, while ideas are born and suddenly die. Your job is to make the next strategic move to pull yourself up by the bootstraps.

      5. It’s easier to move on than you think

You don’t have to be loyal to old ideas and plans. It’s much more important to figure out what you need to do to move forward.

      6. The loss isn’t always because you’ve done something wrong

It’s not you it’s them. Just because a deal falls through, doesn’t mean you f’ed up something. Your ideas are still viable, and profitable. The issue may not have anything to do with you, so don’t be too hard on yourself trying to place blame.

      7. Work with what you’ve got

When you’re trying to creep back on a come up, use the tools that are at your immediate disposal. Identify what works and go with it.

      8. Fall back on what you know

Go for what you know. In my case, my Bachelor’s Degree in Apparel Product Development is flexing its muscles. I feel confident in my knowledge and fully understand the fashion design process from concept to creation; the business as well as the design perspective. I know what to do next, and how to do it.

     9. Don’t freak out

…and if you do, freak out internally. Once you’re done and you clear your head, your mind will start to put the pieces back together. But you have to get that anger and disappointment off your back first.

   10. Pray

Pray, meditate, or do whatever it is you do to unwind. A spiritual outlet gives the mind some clarity.

Where you are today, is not where you have to stay. But what you do today, can influence how far you go and how you get there. Well, on to plan B… Stay tuned, MUAH aaand scene.

 

TSX Design House

Beyond New Style, Where Fashion Is art In 3d

Diary Of A Fashion Designer: Confidence & Endurance

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06show      Stay cool. That’s what I have to keep telling myself, as I continue on this journey. I’ve been praying a lot lately, needing some guidance other than a few words of advice, or a hundred results from a Google search. Some days I feel like I’m so close to making it. The other days it seems as if I’m just going through the motions, spinning. A better way to describe the feeling is frantically scrambling through an endless tunnel with no end in sight. But I know that for truly successful people, ones that make an impact in their field, and in this world; the grinding never stops.

1. Believe In Yourself

If you don’t believe in yourself nobody else will. Confidence is what attracts buyers, consumers, partners, investors, and customers. Nobody buys products that are promoted  by a spokesperson that says “This product might work, I’m not sure it’s that great.” So you have to walk, talk, eat, breathe and represent your brand identity, at all times, like it’s the best thing since sliced bread. Think back to what your original vision encompasses, identify and appreciate what has gotten you this far. Those same principles can carry you until the end.

2. Don’t Be Afraid Of Failure

Don’t be afraid of failure. Scientists perform experiments hundreds of times before they figure out what works. Those aren’t considered failures, it’s all trial and error. What you may consider a failure, may actually save you from moving forward with something that never would have worked in the first place.

3. Go Back To Square One

When something doesn’t work, you should always go back and refer to a point in the process that worked, and review the steps you took. Take those same steps again, you should get the same results.

4. Remember Rome Wasn’t Built In A Day

The mighty republic of Rome was not built in a day. It took a lot of trial and error for them to become one of the most powerful empires in the world. Your empire can’t be built in one day either. My dream can’t be realized in one day, it’s too big, too major to be shortchanged because I’m trying to rush it. Every move has to be strategic, every step productive, and every risk calculated.

5. Work Hard, Play Hard 

Take a break to clear your mind. Find an outlet when you feel overwhelmed. I like naps, baking, chilling with my kids, spending time with my boyfriend, and going out once in awhile to break it down to the ground(that’s dancing). I work hard, so I try to play hard when I can. When I get back to work my mind is clear enough for me to receive and create the next project.

Doubt is not meant to throw you off your square. It’s suppose to help you re-affirm your belief. One can’t exist without the other. So you can’t get scared off when the road gets rough, you have to stay focused on what brought you to this point. Winners don’t move forward driving backwards, they just check that rearview mirror every now and then. Stay tuned, MUAH aaand scene.

TSX Design House

Beyond New Style, Where Fashion Is Art In 3D